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Privacy Policy

Effective date: 27 September 2025


1. Introduction

Welcome to MyPetDragons.uk (“we”, “us”, “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website https://www.mypetdragons.uk/ (the “Site”), use our services, or otherwise interact with us.

By using or accessing the Site, you agree to the practices described in this Privacy Policy.


2. Who we are & contact information

If you have questions or concerns about this Privacy Policy or our data practices, you may contact us via those details.


3. What personal data we collect

We may collect and process the following kinds of personal data from you:
 

a. Information you provide directly

  • Name

  • Email address

  • Postal address

  • Telephone / mobile number

  • Any messages or inquiries you send through contact forms or email

  • Payment information (if you make purchases) — though note: we do not store full credit card details ourselves; payments are processed through third-party payment gateways.

  • Any other information you choose to submit (e.g. reviews, feedback)


b. Information collected automatically

  • IP address

  • Browser type and version

  • Device identifiers

  • Operating system

  • Pages visited on our Site and how you move through them

  • Date and time of access, session duration

  • Referrer URL

  • Cookies and similar tracking technologies
     

c. Information from third parties / publicly available sources
If you authenticate via a third-party service or if you provide links to social profiles, we may collect information from those services or your public profile.


4. How we use your data & lawful basis

We process your personal data only when we have a lawful basis to do so, such as:

  • To fulfil a contract (e.g. process your orders, provide you the products or services you request)

  • With your consent (e.g. for marketing communications)

  • For our legitimate interests (e.g. improving our services, security, fraud prevention), provided those interests are not overridden by your rights

  • To comply with legal obligations

Specifically, we may use your data to:

  • Process and manage orders, payments, deliveries, returns

  • Communicate with you (e.g. order confirmations, customer service)

  • Send marketing, offers, newsletters (only if you have opted in)

  • Improve our website, perform analytics and understand usage trends

  • Detect and prevent fraud or other unlawful activity

  • Comply with legal obligations (tax, accountancy, regulatory)


5. Cookies and tracking technologies

We use cookies and similar technologies (web beacons, local storage, etc.) to collect usage data and help provide a better user experience.

You can control cookies through your browser settings. Please note that disabling some cookies may affect your user experience or limit functionality.

We may also use third-party analytics and tracking services (e.g. Google Analytics) to analyze how users interact with the Site.


6. Sharing your data / third-party processors

We may share or disclose your personal data in the following circumstances:

  • With service providers or processors (e.g. payment gateways, delivery platforms, email services) who help us operate the business

  • With our affiliates or business partners (if necessary)

  • When required by law or in response to valid legal requests (e.g. court orders, regulators)

  • In connection with a merger, sale, or transfer of assets, in which your data may be transferred

  • With your consent

We require that third parties act in compliance with data protection laws and only use your data for the purposes we specify.

7. International transfers

Your personal data may be transferred to, processed in, or stored in countries outside the UK or European Economic Area (EEA). When doing so, we will ensure appropriate safeguards (such as standard contractual clauses or other lawful mechanisms) are in place to protect your data.


8. Data retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected (e.g. to complete an order, provide services, manage disputes, comply with legal obligations).

Once no longer needed, we will securely delete or anonymize your data, unless legal requirements require longer retention.


9. Your rights

Under UK GDPR and the Data Protection Act 2018, you have rights regarding your personal data:

  • Access: Request a copy of the data we hold about you

  • Rectification: Ask us to correct inaccurate or incomplete data

  • Erasure (“right to be forgotten”): Request deletion of your data (where lawful)

  • Restriction: Ask us to limit or suppress processing

  • Portability: Request to receive your data in a machine-readable format or to transmit it to another controller

  • Object: Object to processing based on legitimate interests, direct marketing, or profiling

  • Withdraw consent: If processing is based on consent, you can withdraw it at any time

  • Complain: Lodge a complaint with a supervisory authority (in the UK, the Information Commissioner’s Office (ICO))

To exercise any of these rights, please contact us using the contact details above.


10. Security

We implement appropriate technical and organisational measures to protect your personal data against accidental, unauthorized, or unlawful processing, loss, destruction, or damage. These include encryption, access controls, secure servers, and regular reviews.


11. Children

Our services are not intended for children under 13. We do not knowingly collect personal data from children under 13 without verifiable parental consent. If we discover that we have collected such data, we will delete it as soon as practical.


12. Links to other sites

Our Site may contain links to third-party websites, plug-ins, or services. This Privacy Policy does not apply to those external sites — you should review the privacy policies of each site you visit.


13. Changes to this Policy

We may update this Privacy Policy from time to time (e.g. to reflect changes in law, new services, or operational changes). When we do, we will publish the new version on the Site and update the “Effective date.” We may also notify you of significant changes by email or other means.

Your continued use of the Site after changes constitutes acceptance of the updated policy.


14. Legal & jurisdictional matters

This Privacy Policy is governed by the laws of England and Wales. Disputes arising out of or relating to this Policy shall be subject to the exclusive jurisdiction of the courts of England and Wales.
 

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